Privacy Policy

How we collect, use, and protect your information.

Last updated: May 6, 2026

Company Information

Company Name:Wild Birds Unlimited
Legal Name:SIG Denver LLC
Contact Email:wbu@wildbirdscolorado.com
Contact Phone:(303) 987-1065
Legal Address:2720 S Wadsworth Blvd B, Denver, CO 80227
Website:wildbirdscolorado.com

SIG Denver LLC (“Wild Birds Unlimited,” “we,” “us,” or “our”) operates the website listed above. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over it. By using our site, you agree to the practices described here.

1. Information We Collect

Information you provide directly:

  • Name, email, phone, mailing address (when you contact us, sign up for our newsletter, or place an order)
  • Order details and purchase history
  • Daily Savings Club / loyalty program data (membership level, points, redemptions)
  • Photos, comments, or other content you submit to us

Information collected automatically:

  • IP address, browser type, device type, operating system
  • Pages visited, time on site, referring URL
  • Cookies and similar tracking technologies (see “Cookies” below)

2. How We Use Your Information

  • Fulfill orders, process payments, and provide customer service
  • Manage your Daily Savings Club membership and loyalty rewards
  • Send order confirmations, shipping updates, and service emails
  • Send promotional emails (only with your consent — you can unsubscribe at any time)
  • Notify you about events, sales, and store updates
  • Improve our website, products, and services
  • Detect, investigate, and prevent fraud or abuse
  • Comply with legal obligations

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We share information only with trusted service providers who help us operate our business, and only to the extent necessary for them to provide their services. These include:

  • Payment processors — to process your orders securely
  • Shipping carriers (USPS, UPS, FedEx) — to deliver your orders
  • Email providers (Mailgun, Google Workspace) — to send transactional and promotional email
  • Analytics providers (Google Analytics) — to understand how visitors use our site
  • Cloud storage (DigitalOcean) — to store website assets and order data
  • Wild Birds Unlimited corporate — for franchise reporting and the Daily Savings Club program

We may also disclose information if required by law, subpoena, or to protect our legal rights.

4. Cookies and Tracking

We use cookies and similar technologies to keep you logged in, remember your preferences, and understand site usage. We also use Google Analytics to collect aggregated, non-identifying usage data. You can disable cookies in your browser settings, but some features of the site may not function properly.

5. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access — request a copy of the personal information we have about you
  • Correct — ask us to fix inaccurate information
  • Delete — ask us to delete your information (subject to legal exceptions)
  • Opt out — unsubscribe from marketing emails or SMS at any time
  • Portability — receive your data in a portable format
  • Non-discrimination — we will not discriminate against you for exercising any of these rights

Colorado residents: You have specific rights under the Colorado Privacy Act (CPA), including the right to opt out of targeted advertising and the sale of personal information. California residents: You have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, correct, and opt out of the sale or sharing of personal information.

To exercise any of these rights, email us at wbu@wildbirdscolorado.com or call (303) 987-1065.

6. Data Security

We use HTTPS encryption for all site traffic, encrypt sensitive credentials at rest, and limit access to personal information to staff who need it. While we take reasonable precautions, no method of transmission over the Internet is 100% secure.

7. Data Retention

We retain personal information only as long as needed to provide our services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. Order records are typically retained for at least seven (7) years to meet tax and accounting requirements.

8. Children's Privacy

Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top will reflect the most recent change. Material changes will be communicated through a banner on the site or by email when we have your address.

10. Contact Us

Questions about this policy or your personal information? Reach out to SIG Denver LLC: